Filtering by tag: "Instagram"
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What’s Next for Social Media in 2023?

This blog is often about ways to use social media to your company’s advantage, such as how to best showcase your products and services for various platforms. However, this month’s post is going to offer a certain degree of caution about doing so in some cases. Social media has changed a lot in recent years, and perhaps no more than it did in 2022. Let’s look back on why we started using social media for our businesses, what’s happened since and what to expect moving...

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Five FGIA Members Crush Their Instagram Stories

Has your company been creating content on Instagram Stories? They are easier than ever to put together, complete with music, links to products and other creative additions to easy-to-shoot smartphone video. I took a look at what some FGIA members have recently put out on Instagram Stories to share what interesting, engaging content is already out there – and how your company can take inspiration from these social media superheroes. Let’s take a look.SolatubeThis Story shows a unique application of the company’s product. It’s nice...

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What’s New with Twitter This Spring?

Twitter has been in the news a lot lately, mostly thanks to Elon Musk’s recent moves toward becoming a large part of the company, if not its owner. His influence may be felt there already – like his campaign to get an “edit” button added to tweets. Twitter is also testing a couple other features like “downvotes” and “unmentioning” accounts. Read on for more Twitter news – plus a bonus Instagram tip.Editing TweetsAfter years of users asking for it, an “edit” button for Twitter might...

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Social Media Tutorial Makes it Easy to Connect with FGIA

FGIA has several tutorials for members, detailing processes for things like how to join an FGIA committee or task group, how to access and use the FGVL or how to access meeting and conference call information. We have also started doing some short, instructional videos about how to best make use of our social media channels, including our relatively new Facebook page and our other social media accounts - Twitter, LinkedIn company page and groups and Instagram. A tutorial giving an overview of all four...

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Get Eyes on Your Products – Three Instagram Business Features and How to Use Them

In 2021, most companies already know the value of social media for their business. Having a robust social media presence is key to furthering awareness of your brand, gaining customer leads and getting more clicks to your website. But as social media platforms change, so do their features. There are tools specific to Instagram Business accounts that you probably already have available to you, whether you know about them or not. Plus, here are some examples for how to apply them.Tool 1: Get Your Website...

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Fall Social Media News Roundup: New Features for LinkedIn, Facebook, Twitter

It is time for a new social media news roundup, in which I share some added features or major moves being made over at our favorite online networking platforms. This fall, there are changes happening to how Facebook users can interact with Instagram content, an explanation of why Twitter revamped its Trending Topics section and a breakdown of LinkedIn’s new features, which include video calling capability and LinkedIn Stories. Let’s get into it!View Instagram Stories Directly Through Facebook: The Verge reported on this news, which...

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Four Reasons Why Social Media Connection is Crucial During COVID-19 – And Four Ways to Engage

The global spread of COVID-19 has changed the landscapes of many institutions, and social media is no exception. Businesses need to find creative ways to stay present in their customers’ minds, and social media - a contact-free tool - is going to play a huge role in working toward this goal.A July post on Social Media Today shared some predictions made by marketers about the future of social media in a post-COVID world, including theories that creative skills will be more valuable and that “honesty,...

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Social Media Roundup | What’s New with Twitter, Facebook, More

It’s been a while since we last checked in with some updates about how social media is changing, which means it’s time once again for a social media news roundup! Here is a summary of the biggest moves being made in the social media world this spring, and how they could impact your business.InstagramInstagram is reaching out to smaller businesses to help them through the current COVID-19 crisis. Some tools it is rolling out include a “Support Small Business” sticker which can be used in...

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Follow FGIA on Social Media

It’s only the third day of 2020 and a lot has happened in the industry already. As of January 1, AAMA and IGMA “united for good” to officially become the Fenestration and Glazing Industry Alliance (FGIA)! After a 2019 vote by both bodies to unify, the two organizations have come together to create an exponentially stronger alliance. This big move means there are new social media accounts to follow to make sure you stay in the loop with what’s new in the industry.New Social Media...

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Social Media Highlights from the AAMA and IGMA Summer Conferences

The 2019 Joint AAMA and IGMA Summer Conferences offered much in the way of networking with new and existing connections, advancing standards development and learning more about our beloved industry. Now that the fun is over, it’s time to look back at the photos taken by participants. Victoria, BC made for a picturesque meeting location, and between whale watching, Butchart Gardens, a citywide scavenger hunt and dinner at a pub, members and staff alike got some great shots. Here are some highlights, as shared by...

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Here is What’s New in Social Media This Summer

It’s time once again for a social media news roundup! Here is a summary of the biggest moves being made in the social media world this summer, and how they could impact your business.InstagramThe image-sharing platform has long tried to make it easy for users to toggle back and forth between accounts. But now, Instagram is simplifying things even more for those with multiple accounts by allowing them to connect them all and use one login for all those accounts with the same password. This...

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