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What are Your Social Media New Year's Resolutions? I’ve Got 3!

It seems impossible, but we are about to close the books on 2021. End of year is always a good time to reassess goals and strategies whether that means personally or professionally, and it’s important to take stock of what worked – and what didn’t – in order to make plans for the coming year. Below are my three New Year’s resolutions for FGIA’s social media channels for 2022, which include planning ahead, growing FGIA’s network and making good use of the tools I currently...

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Three Tips to Help You Plan Your Company’s Holiday Message Now

As we continue to navigate our lives during the pandemic, our work lives continue to be disrupted in ways big and small. Are you and your co-workers back in the office now, or has your company decided to wait until 2022? Maybe your company has chosen to bring in only part of your team on certain days. Regardless, it’s safe to say that as 2021 comes to a close, many of us don’t have the luxury of getting the usual group photo for the annual...

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Get COVID Creative to Share Your Company’s Culture Online

Prior to my time with FGIA, I worked for a start-up in downtown Chicago. It was a new company with a lot of venture capital, and they invested deeply into portraying a fun, quirky company culture. With lime green walls and indoor swing sets, word quickly spread about the company’s culture. At one point, we had a game room, but it was almost always empty because everyone at the company was always too busy to enjoy it – perhaps a more telling detail about what...

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Plan Your Company’s Holiday Message Now

As 2020 comes to a close, most of us don’t have the luxury of getting the usual staff group photo for the annual company holiday card. That doesn’t mean you can’t still send your best wishes to customers and clients this holiday season. However, whether you need to collect employees’ selfies holding up signs of greetings or you need to coordinate a group photo on Zoom, time must be on your side to pull this off. Here is some guidance on how to craft your...

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