Lori's primary functions include website development and maintenance, managing online services, and serving as the lead in managing the development of the association's membership database. She also works on council marketing-related projects and provides creative support using Photoshop and other image and video editing tools. Lori joined the organization in 2005 and in 2007 she moved into the Marketing Department. Previously, she worked for a magazine publisher as the Marketing Promotions Manager developing in-house ad copy. Lori has extensive experience working in a marketing and promotional development capacity.