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While some may see LinkedIn as a utilitarian service meant only for getting a job, it’s one of the most used social media platforms among AAMA members. Just a few weeks ago, the site hit a major milestone of more than 500 million users. Even if you’re currently in a role you love, there’s still a lot of merit in keeping up with the career-focused social media site. Take a look at some tips for using LinkedIn and get some ideas for what you could be doing differently.

Upload a profile picture

Your photo doesn’t have to be a professional headshot if you don’t have access to one, but make sure it’s not a small, cropped vacation photo of you wearing sunglasses or a hat. If you want to ask a friend to take one for you, take advantage of natural lighting!

Double-check your profile

Did you get a promotion recently? Have your responsibilities changed? Got a great, completed project to highlight? These are all great things with which to update your profile. Do a quick scan of your profile’s copy to make sure it’s up to date. Don’t forget to brag about personal successes, like volunteer work or managing events.

Write an article

If you want to help establish, or further propel, your credibility as an authority in your field, considering sharing some of your expertise in a LinkedIn article. You don’t have to give away all of your Trade Secrets – just share 300-500 words on your knowledge and experience with something timely, relevant and interesting. Here’s an overview on how to publish your first LinkedIn article.

Some bonus tips

  • Don’t post about politics on LinkedIn! Save it for Facebook, if anywhere.
  • Don’t add connections you’ve never met or who don’t already know you from online interactions.
  • Do post regular updates about your field!
  • Do congratulate others in your network on their milestones and successes. LinkedIn makes this easy to do.
  • Do write recommendations for colleagues, former employers and others whom you’re happy to vouch for. If you’re comfortable, ask them if they’ll consider doing the same.

Good luck making LinkedIn work better for you!