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At the last two AAMA conferences, I’ve had the chance to talk to companies about LinkedIn and Twitter, but this summer, it’s all about using Instagram for businesses. If you’re going to the AAMA National Summer Conference June 11-14 in Olympic Valley, CA, check in on one of two sessions of a workshop I’m offering called, “A Marketing Guide to Instagram: Visually Showcasing Your Brand.”

Instagram is interesting for a lot of reasons. It’s owned by Facebook so the two play well together, but it’s also largely responsible for essentially shutting Snapchat out of the social media game. Still, it’s popular because, what it does, it does well. You can take advantage of the app’s popularity and features to visually show off your products or even your company culture.

This workshop will give an overview of the app and its features, as well as ways to highlight your business with the Instagram. Those who participate will also learn more about how to:

  • Determine your company’s focus for your account
  • Differentiate your personal account from your business one
  • Execute your plan with input from your team
  • Make the most of videos and Instagram Stories
  • Learn from other brands on the platform

I’m now in my fifth year as AAMA’s Communications Coordinator, and a large part of my job is maintaining and growing AAMA’s social media presence, including the association’s go-to-resource Twitter account, several channels on LinkedIn and more. As a reminder, I am always available to AAMA members who have questions about any social media platform! I love this stuff!

The conference is a little less than six weeks away, and early bird registration ends May 18. Register now and be sure to say hi when you see me in Lake Tahoe!